DESCRIPTION

Hello, we’re Pool and to throw you straight in at the deep end, we’re an independent agency that creates, produces and then distributes ad-campaigns by sending them to anything with a screen attached.

Whether it’s with creative, production or seeding, our pool of writers, directors, producers, distributors, bloggers, idiots, media planners, opinion makers and big fat juicy gossipers are all nimble enough to create quick, original concepts for a digital environment. And then, we make sure everyone sees it.

We like to be the first. The first to discover and use unexploited media space, the first to exploit online phenomenoms for the greater good and the first to say ‘So, we’ve done that, let’s not do it again.’

We’re based in Amsterdam, Holland. Drop by or call us, we’d love to have a chat.

BELIEFS

We believe that children are our future. We should treat them well, let them lead the way. No sorry that was Whitney. We don’t really have a hard and fast set of rules or beliefs, apart from trying to be original, entertaining and quick.

Ok, so that sounds like three rules, we’d better stop there.

PEOPLE

Yes, there are people here at Pool. Erwin and Hesling the founders are always to be found somewhere and they are joined by an ever growing gang of media planners, creatives and digital dreamers, as well as the odd analogue one too.

Our mixed bag of folk helps us to stay focused on the three rules we just invented in the category above.

CONCEPT : original+spreadable ideas

Online ideas is what we do. All day long. We know what will and what won’t spread. We create campaigns that get talked about and have been rewarded with numerous awards for doing so. Which is nice.

PRODUCTION : fast + low

Our in house production team allows us to create web rocking videos, series and films fast whilst keeping costs low.
Our alliance with the production house CZAR/Comrad also gives us access to a huge network of directors and other resources.

SEEDING: plough + scatter

Seeding is making sure that everyone gets to see your campaign. A critical part of the process because even if you have the bestest, most super piece of content it still needs a little helping hand, a gentle shove in the right direction.

Don’t worry, we have a huge little black book of opinion makers and bloggers all over the world. Our relationships with these influentials ensure that your campaign is in the right place at the right time.